This weekend I read an article in the Boston Globe entitled, “Maternity wards are moving away from nurseries.” Did you, by chance, read the same article?
The backlash described in this story made me think about our Boulder, CO area hospitals where rooming-in was made standard practice years ago. The rational and evidence behind this shift is now well understood among our local birthing families. Mothers are not surprised to learn that they’ll be rooming-in with their newborn babies. In fact, they welcome it!
Such a shift required a dedicated effort from all parties, yielding positive outcomes and thus healthier families, research shows. However, as with most new initiatives, there can be an expected amount of resistance. The question is: How much stress needs to be endured along the way?
When your hospital or birth center initiates a transition in protocol — especially a protocol that has been engrained in the culture of care for decades — getting all stakeholders aligned can be rough, as evidenced by the overarching sentiment in this weekend’s Boston Globe article, “Changing culture is hard,’’ says Lori Pugsley, nurse director of the Mass. General Obstetrics Unit and Special Care Nurseries.
What would make these types of transitions easier for everyone involved? At iBirth™, we believe knowledge-sharing plays an essential role.
WHAT IF as soon as you learned that your clients were experiencing a gap in expectations around what you do and why you do it, you could address such gaps proactively for the next clients?
With iBirth™ App, you can!
Take for instance our Tips and Lists section.
With our custom designed Tips and Lists Section of the iBirth™ App, your wise, helpful, tried and true pearls of wisdom are available to your clients day and night, 24/7. You and your staff are able to organize your very own knowledge and wisdom, therefore providing your clients proactive intervention, right when they need it most.
For hospitals transitioning to new rooming-in protocols, we make it easy for you. To start, our app is aligned with the Baby Friendly Hospital Initiative. To take it a step further, in an effort to create an environment of more personalized care, what would you put in the Tips and Lists section of your iBirth™ App? How would you speak to the expectation gaps your clients are currently experiencing?
Watch iBirth™ App in the news and see how Centra Health System shaped the app uniquely to their clients’ needs:
ABC News – Lynchburg